Polestar Teases Future Design Direction With New Concept

Polestar has pulled the wraps off a fresh design study called the Formula 2030, offering a glimpse of how its next-generation electric vehicles could look. The concept builds on the brand’s recognizable styling cues while introducing new elements that are expected to trickle down to future models. According to the company, the study previews features that will appear on the next Polestar 2 and the upcoming Polestar 7, signaling a clear evolution of its design language.

Rather than a radical departure, the Formula 2030 appears to refine Polestar’s minimalist aesthetic. The concept suggests that the automaker is preparing to update its lineup with a more advanced take on its existing design philosophy. While specific technical details remain under wraps, the study serves as a visual manifesto for what customers can expect from the brand’s next two EVs.

The next Polestar 2 and the Polestar 7 are both anticipated to incorporate cues from this design study. Polestar has not yet announced a timeline for either model, but the concept indicates that the company is already thinking ahead about how to keep its vehicles fresh in a competitive EV market.