Ceer Pulls the Wraps Off EXOBOT: Saudi Arabia's First Homegrown Electric SUV and Sedan

Ceer has taken the covers off EXOBOT, a flagship electric SUV and sedan duo that marks the debut of Saudi Arabia’s first domestic EV brand and automaker.

The reveal, staged on Monday, positions Ceer as the standard-bearer for a country that has spent years talking about building its own automotive industry rather than simply importing one.

By leading with a flagship SUV and sedan, the brand is aiming straight at the segments where electric demand is deepest, rather than testing the waters with a niche model.

Details on pricing, range and launch markets have yet to be spelled out, leaving the EXOBOT lineup’s real-world competitiveness an open question for now.