Polestar Teases Formula 2030 Concept, Hints at Next Polestar 2 and 7

Polestar has pulled the wraps off a fresh design study called the Formula 2030, giving the clearest signal yet of how the brand’s future models will look. The Swedish EV maker says the concept previews the styling language that will shape its upcoming lineup.

Two key production models will inherit cues from the Formula 2030. The next-generation Polestar 2 is slated to arrive during 2027, while a compact SUV badged as the Polestar 7 is expected the following year, in 2028. Both will draw on the design direction established by this concept.

Beyond the sheet metal, the Formula 2030 also serves as the visual centerpiece of a wider corporate push. Polestar is using it to frame a strategy it’s presenting to investors, all built around a single objective: reaching profitability.