Genesis GV90 Turns Its Cabin Into a Private Cinema With a Retractable 24.6-Inch Screen

Genesis is positioning its GV90 flagship not just as a premium people hauler, but as a rolling entertainment lounge. The centerpiece is a pop-up OLED display that measures 24.6 inches when fully extended, letting passengers in the cabin watch films on what amounts to a private big screen.

Pairing that screen with a 25-speaker Bang & Olufsen 3D sound system, Genesis is clearly aiming at buyers who want their rear seats to feel more like a home theater than a typical SUV interior. The setup suggests the automaker sees in-car entertainment as a core luxury feature rather than an afterthought.

The GV90 thus sits at the intersection of two trends: the push toward ultra-luxurious electric flagships and the growing competition over cabin technology. Genesis has not yet detailed pricing or availability for this display feature, leaving the full picture of the SUV’s launch still to come.