BYD's Great Tang Flagship SUV Hits 10,000-Plus Sales for Three Straight Months

BYD’s most expensive Dynasty-series model is proving that buyers are willing to pay up for a big, tech-heavy electric SUV. The Great Tang has now cleared the 10,000-unit mark in each of its first three full months on the Chinese market, giving the brand a rare early win in the premium D-segment.

Momentum started well before deliveries. Preorders opened at the Beijing auto show in April, and BYD says more than 30,000 orders poured in within the first day. That figure swelled past 100,000 inside two weeks and stood above 150,000 by the time the vehicle went on sale in China in mid-June — described by the company as a record for any single BYD nameplate.

The sales tally itself keeps building. September added 13,010 units, pushing cumulative deliveries to 40,222 since launch. BYD markets the Great Tang as carrying “29 world firsts,” among them a claimed electric range of up to 950 km on China’s CLTC cycle and what it calls the country’s first 2+2+3 seven-seat layout.

Buyers can choose between a fully electric version and a plug-in hybrid. The entry Premium EV is priced from 239,900 yuan (roughly $35,500), while the top Flagship EV trim starts at 269,900 yuan (about$40,000). Both rely on BYD’s second-generation Blade Battery; the base car uses a 105.79 kWh pack, while the more expensive variant steps up to 130.15 kWh, which is what unlocks the 950 km CLTC figure. Charging is built around a 1,000V architecture and BYD’s Flash Charging technology, which the automaker says can lift the battery from 10% to 70% in five minutes and to 97% in nine.

Size is part of the pitch. At 5,263 mm long, 1,999 mm wide and 1,800 mm tall, with a 3,130 mm wheelbase, the Great Tang overshadows the Hyundai IONIQ 9 and Kia EV9 and sits in the same territory as the Li Auto L9. Its success matters beyond China, too: BYD executive vice president Stella Li has confirmed the flagship SUV will reach Europe and other overseas markets by late 2026 or early 2027, making it a test of whether BYD’s premium pricing translates outside its home market.