BMW Speeds Up iX3 Rollout in the US to Meet Strong Demand

BMW of North America has moved up the US market launch of its electric SUV, the iX3, citing stronger-than-anticipated customer interest. Deliveries have already started, arriving earlier than the company had initially planned.

The iX3 50 xDrive is now available to order in the US with a starting price of $61,500. That positioning puts it in the thick of the premium electric crossover segment, where it will compete with established rivals.

By pulling forward the delivery schedule, BMW aims to capitalize on the early buzz and get vehicles into customer hands sooner. The accelerated timeline reflects how quickly demand has built for the model since its reveal.