BMW Pulls Forward US iX3 Deliveries as Order Books Top 100,000

BMW is moving faster than planned on the US launch of its next-generation iX3. With more than 100,000 orders already logged, the automaker has decided to begin handing over early customer cars ahead of the originally communicated schedule.

The decision reflects just how intense demand has become. BMW’s plant is reportedly running around the clock to keep up, a pace that has pushed the company to accelerate deliveries rather than keep buyers waiting through the full ramp-up period.

The iX3 sits at the center of BMW’s broader electric push, and the strong early reception suggests the model has landed well with shoppers who want a familiar SUV shape paired with a fully electric drivetrain.