BMW iX3 Orders Pass 100,000 as New Plant Ramps Up at Record Pace

BMW says customer orders for its new iX3 have climbed past the 100,000 mark, giving the electric SUV a strong start in a crowded segment. The figure spans the model’s current order book as the vehicle reaches buyers.

To keep up, the German automaker’s newest factory is now operating around the clock. BMW describes the launch as its quickest production ramp-up at any plant so far, a sign of how much rides on the iX3 for its electric lineup.

Running non-stop is unusual for a fresh facility, since new production lines typically need time to settle into a steady rhythm. BMW’s decision to go straight to continuous output suggests it expects demand to stay firm rather than taper off after the initial wave.