BMW iX3 Is Turning Heads: One in Three European EV Orders Now Goes to the New Model

BMW’s latest iX3 has clearly struck a chord with European buyers. Roughly a year after hitting the market, the electric SUV has amassed more than 100,000 orders across Europe, according to the automaker.

That figure carries extra weight because it means the iX3 now represents about one out of every three EV orders BMW takes in the region. In other words, a single model is pulling a substantial share of the brand’s electric demand.

The result suggests BMW’s refreshed electric lineup is resonating with shoppers who might otherwise have looked elsewhere. It also gives the company a strong foothold in Europe’s increasingly crowded EV segment.