Audi Offers Up to $10,000 Off to Keep EV Lessees Behind the Wheel

Audi is rolling out a new incentive aimed at persuading electric vehicle lessees to buy out their cars rather than hand back the keys at the end of their contracts. The program dangles as much as $10,000 in savings to make the purchase option more attractive.

For the automaker, keeping these customers in the fold avoids a wave of off-lease EVs flowing back to dealers, where resale values have been under pressure. Locking in a buyout means Audi can retain a relationship with drivers who already know and like the brand.

The timing reflects broader turbulence in the EV market, where residual values and lease-end decisions have become key concerns for both manufacturers and shoppers. By sweetening the buyout math, Audi is effectively betting that a familiar car at a reduced price beats shopping for something new.

Details on which models qualify and how the discount is applied have not been fully spelled out, and the offer is subject to change. Lessees weighing their options should check the specifics with their dealer before their contract expires.