Aito Locks In Fall 2027 Launch for Europe, Debuts Four SUVs in Paris

Aito has put a firm date on its long-rumored move into Europe. At the 2026 Paris Motor Show, the brand confirmed it will arrive on the continent in the fall of 2027, ending months of speculation about when the Huawei- and Seres-backed marque would commit to a Western rollout.

The Paris stand featured a four-model SUV lineup: the Aito 9, 8, 7 and 6 — the same vehicles Chinese buyers know as the M9, M8, M7 and M6. Aito has stopped short of saying which of those will actually reach European dealerships, which markets will open first, or how much they will cost. For now, the announcement is a timetable rather than a full launch plan.

Regulatory work is already underway. The company says its vehicles are being engineered around EU Whole Vehicle Type Approval requirements, and it is chasing a five-star Euro NCAP rating under that body’s 2026 protocols. Aito has not indicated when homologation will be finalised, and the safety score remains an ambition rather than something already certified. Alongside that, engineers are tuning driver assistance and parking functions for European roads, driving styles and daily habits.

Ownership support is the other half of the puzzle. Aito says it is assembling a local service network built around intelligent diagnostics, mobility services, regional spare-parts supply and customer teams dedicated to the brand. The effort follows earlier overseas groundwork in the Middle East, where Aito signed a strategic agreement in February with Performance Plus Motors, a unit of UAE dealer Abu Dhabi Motors, covering sales, deliveries and after-sales in the Emirates and laying plans for experience and service centres. The flagship 9 had already begun local test drives there.

The European push lands as Huawei and Seres tighten their partnership. A fresh five-year agreement signed on September 30 was followed by an October 1 plan to create a dedicated joint team for the Aito business. That builds on a September 15 arrangement putting Seres in charge of product, marketing, retail and service operations with Huawei in support, while keeping the brand inside Huawei’s Harmony Intelligent Mobility Alliance. It remains unclear whether that split of duties has shifted.

Europe is a demanding first Western market: strict type approval, exacting safety testing and buyers who judge service quality closely. Aito’s answer so far is certification, localisation and infrastructure — three boxes it now has roughly a year to tick before the autumn 2027 deadline.