Roland Berger Projects EUR 20 Trillion Technology Market by 2040

Global consulting firm Roland Berger expects emerging technology markets to expand nearly tenfold, reaching EUR 20 trillion by 2040. According to the firm’s analysis, this surge would fundamentally reshape the worldwide industrial landscape, redrawing competitive boundaries across sectors.

Such growth implies that technology-driven segments will account for a far larger share of global economic activity than they do today. For the automotive industry, this signals intensifying competition not only among traditional manufacturers but also against technology companies entering mobility and related fields.

Roland Berger’s projection underscores a broader shift: industrial value creation is migrating toward emerging tech at an accelerating pace. Companies that fail to adapt risk being sidelined as these markets scale dramatically over the next two decades.