Nissan Picks Sunderland for Kicks Production with £170M Investment

Nissan has decided to build the Kicks at its Sunderland plant, committing around £170 million to the project. The move signals the automaker’s confidence in the UK factory’s ability to secure new model programmes from its global portfolio.

By assigning the Kicks to Sunderland, Nissan is betting that the site can compete for vehicle allocations within its international manufacturing network. The investment underlines the plant’s role in the company’s broader production strategy.

The decision also reflects the ongoing competition among Nissan’s plants worldwide to attract fresh model lines. Securing the Kicks gives Sunderland a new programme to sustain its operations.