Lucid Sets Sights on France: Air and Gravity Debut at Paris Motor Show

Lucid Motors is gearing up for its long-awaited entry into the French market, a move that will be supported by a partnership with the Emil Frey Group’s French division. As part of the launch strategy, the American EV maker plans to showcase its flagship Air sedan and the upcoming Gravity SUV at the Paris Motor Show in October, giving French consumers their first close-up look at the models.

While the company has confirmed its participation in the prestigious auto event, it has remained tight-lipped about specific sales details, including pricing, configuration options, and delivery timelines. Industry observers expect Lucid to leverage the motor show buzz to outline its retail and service network in France, potentially mirroring its direct-to-consumer approach seen in other markets.

For now, potential customers will have to wait for more concrete information. The Paris Motor Show appearance is likely to be the starting point for a broader European expansion, as Lucid continues to challenge established luxury EV players like Tesla and Mercedes-Benz.