Li Auto Plots Europe Entry With Golf Tie-In, Renames i6 as Li 6

Li Auto is preparing its first serious move into Europe, and it is doing so with an unusual marketing partner: golf. The Chinese automaker has launched a golf-themed partnership as the opening act of a broader overseas campaign, according to CnEVPost.

At the center of the plan is a naming change. The vehicle sold at home as the Li i6 will be badged the Li 6 in Europe, the company confirmed. The model is set to appear under that new name at the Paris Motor Show next month, where Li Auto says it will present its global product range alongside its European business strategy.

Details around pricing, distribution and launch markets remain under wraps for now. What is clear is that Li Auto intends to use the Paris showcase as its formal introduction to European buyers, pairing a product reveal with a longer-term commercial roadmap.