GWM Posts Steepest Sales Drop This Year as Home Market Weakness Persists

GWM closed September with 114,944 vehicles delivered, a 13.99 percent slide versus the same month last year — the company’s sharpest year-on-year contraction so far in 2026 and its worst since early 2025. The figure did edge up 1.37 percent over August, but that gain was nowhere near enough to offset the broader downward trend. After nine months, cumulative volume reached 920,302 units, leaving the year-to-date tally 0.33 percent below last year’s pace and erasing the modest 1.98 percent growth the automaker still held at the end of August.

The domestic picture remains the biggest drag. Shipments inside China totaled 54,925 vehicles, roughly 34 percent fewer than a year earlier — an eleventh straight monthly decline, though volumes did improve about 8 percent from August. Overseas deliveries, by contrast, have become the company’s primary cushion. GWM moved 60,019 vehicles abroad in September, up 19.40 percent year-on-year, with exports accounting for 52.22 percent of total sales. Even so, that growth rate was the weakest recorded this year, and volumes slipped 4.00 percent from August’s record 62,517 units. Export sales for the first nine months climbed 42.43 percent to 475,977 vehicles.

Underneath the headline number, the brand mix told a mixed story. Haval, the group’s volume engine, delivered 66,558 units, down 18.76 percent, pushing its nine-month total into negative territory at a 2.54 percent decline. Tank, the off-road label, dropped 29.21 percent year-on-year and 14.43 percent month-on-month to 15,178 vehicles, while premium marque Wey fell 36.73 percent to 6,976 units — its fourth consecutive monthly retreat, even as its year-to-date figure stayed slightly ahead. Pickup trucks provided one of the few bright spots, rising 16.43 percent year-on-year and 22.23 percent from August to 15,020 vehicles.

Electrified models also offered some encouragement. GWM sold 41,982 new energy vehicles, down 8.66 percent year-on-year but up 3.15 percent from August, with NEVs reaching a record 36.52 percent share of overall deliveries. The standout was Ora, which jumped 79.09 percent to 11,202 units — a sixth straight month of gains — and has already surpassed last year’s full-year total with 59,429 vehicles sold over nine months. Still, Ora’s expansion decelerated from August’s 110.95 percent, dipping below triple digits for the first time since April. Year-to-date NEV volume, meanwhile, sits 5.92 percent lower at 261,967 vehicles.