Chery's Luxeed Luxury Brand Confirms Australia Debut in 2027 with 460 kW Electric SUV

Chery Group is taking its premium ambitions Down Under. The Chinese automaker has confirmed that Luxeed, its new upscale marque, will launch in Australia in 2027, with the high-performance Stomax electric SUV leading the charge.

The announcement came at a launch event in China, where executives outlined a global push that includes right-hand-drive markets. Luxeed International CEO Shawn Xu said the rollout begins with two vehicles: the LLounge plug-in hybrid people mover and the fully electric Stomax.

For Australian buyers, the Stomax is the headline act. It’s a five-metre SUV with supercar-inspired styling front to back, and the numbers are hardly modest.

Key Specs: Up to 460 kW · 775 Nm torque · 0–100 km/h in 3.9 seconds · 250 km/h top speed · 800 V architecture

That puts it roughly in the same performance conversation as the Tesla Model Y Performance. Not bad for a brand best known until now for budget-friendly electric runabouts.

Three battery options, big range claims

In China — where the vehicle launched in late Q3 2026 as the Luxeed RX — buyers can pick from three battery configurations. The entry pack is 81.1 kWh, rated at up to 700 km on the CLTC cycle. Realistically, expect closer to 500 km once translated to WLTP figures.

The two larger packs sit around the 100 kWh mark and push the CLTC claim to 852 km, which should land near 650 km under WLTP. Local pricing starts at the equivalent of about A$55,500, and demand has been brisk: more than 5,000 units moved in the first month.

Australian pricing and final specifications remain unconfirmed, though the Stomax is expected to start below A$90,000 — roughly the same entry point as the BMW iX3.

Huawei ties, but a Chery-led push abroad

Domestically, Luxeed is a joint venture between Chery and Huawei. Outside China, however, Chery Group is steering the expansion itself, which means the Australian cars will likely run different software for ADAS and other connected tech.

Given the sporty silhouette and 800 V electrical architecture, the Stomax could prove a genuinely dynamic proposition in a market that has warmed quickly to Chinese EVs.

First deliveries are expected around mid-2027. Timing may even beat the recently announced Exlantix brand — also Chery-owned — to Australian shores.

Chery has been one of the fastest-growing carmakers globally, built largely on affordable electric models. Luxeed marks a deliberate step upmarket, and Australia is clearly part of the plan.