BYD and Denza Confirmed for the 2026 Paris Motor Show With Fresh New Energy Models

BYD is heading back to one of Europe’s biggest automotive stages. The Chinese manufacturer, together with its premium sub-brand Denza, will bring its newest new-energy vehicles to the 2026 Paris Motor Show in France, according to a report from autoevolution.

The announcement fits neatly into BYD’s broader push into Europe. The company has spent the past few years building out its dealer network, localizing production, and stacking its lineup with battery-electric and plug-in hybrid options. Bringing Denza along signals that the group wants to compete at more than just the entry and mid-range levels.

Paris has become a key venue for Chinese brands looking to make an impression on European buyers. A dual-brand display lets BYD put affordable electrified models next to Denza’s more upscale offerings, widening the range of shoppers it can reach.

Details on exactly which vehicles will be shown, as well as pricing and availability, have not been outlined. BYD has not yet shared a full lineup for the event, and the report does not specify whether the models displayed are already on sale in Europe or are making their regional debut.

What is clear is the timing. With the show still ahead, BYD and Denza are positioning themselves to use the event as a launchpad for their latest electrified hardware in one of the region’s most competitive markets.