Audi CEO Dampens Ducati Sale Rumors: No Decision Made Yet

Audi’s chief executive has pushed back on speculation that the Volkswagen-owned brand might offload Ducati, stating that no final call has been taken regarding the Italian motorcycle maker’s future. The comments come amid ongoing chatter within the automotive industry about potential portfolio reshuffles at Audi and its parent group.

While the CEO acknowledged that strategic reviews are a normal part of business, he stressed that any talk of a sale is premature. Ducati, which Audi acquired in 2012, remains a valued part of the company’s operations, and no concrete plans to divest the brand have been confirmed. The executive’s remarks suggest that internal discussions, if any, are still in early stages.

The uncertainty reflects broader pressures facing legacy automakers as they balance investments in electric vehicles with the performance of niche subsidiaries. For now, Ducati enthusiasts and industry watchers alike will have to wait for clearer signals from Audi’s headquarters before drawing conclusions about the motorcycle brand’s fate.