Audi A2 e-tron Breaks Cover: 12.8 kWh/100 km Efficiency and a €38,200 Starting Price

Audi has unveiled the A2 e-tron, a compact electric model that the brand says consumes just 12.8 kWh per 100 kilometres. That efficiency figure puts the newcomer among the more frugal EVs on the market, and it arrives with an entry price of €38,200.

The pricing matters as much as the efficiency. At that level, Audi is no longer competing only with premium electric offerings; the A2 e-tron moves the brand into the same bracket as mainstream compact EVs from volume manufacturers. It is a notable shift for a company long positioned at the upper end of the market.

By reviving the A2 name, Audi also nods to its history of compact, packaging-focused models, now reinterpreted for an electric era. Full specifications, range data and market launch details have not been outlined beyond the efficiency and price figures.

What is clear is the strategy: Audi intends to use efficiency and accessible pricing, rather than size or power, to win buyers in the compact electric segment.