Amazon Autos Offers $1,500 Gift Card Bonus for Prime Day Car Buyers

Amazon is sweetening the deal for shoppers who buy a new vehicle through its online car marketplace during this year’s fall Prime Day event. Prime members who complete a car purchase via Amazon Autos between now and October 7 will receive a free $1,500 Amazon gift card, delivered by email within roughly two weeks after the transaction.

The promotion applies to a wide range of vehicles listed on the platform, including cars, trucks, SUVs, hybrids, and electric models. Buyers can compare features across listings, configure financing or lease terms to their preference, and even get connected with nearby dealerships to arrange test drives and close the paperwork. There are no coupon codes to enter; the credit is automatically issued to eligible purchasers across the country.

The gift card itself has no expiration date, meaning recipients can hold onto it and spend it whenever they choose on anything Amazon sells. For anyone already planning to buy a vehicle this month, the offer effectively functions as a sizable rebate on top of whatever price they negotiate.

Amazon Autos launched as the company’s answer to the growing wave of digital-first car buying, giving shoppers a way to handle much of the process online rather than bouncing between dealership lots. Promotions like this one appear designed to pull more customers into that channel and demonstrate that purchasing a car through Amazon is worth considering alongside traditional dealership visits. Whether the incentive is enough to sway undecided buyers will depend largely on how close they already are to making a purchase.