Xiaomi CEO Cites Rival's Success to Justify Extended-Range Strategy

Xiaomi’s founder has pointed to the strong market reception of Li Auto’s latest L6 model as validation for the company’s decision to enter the extended-range electric vehicle (EREV) segment. During a recent statement, Lei Jun highlighted the robust demand for the new-generation Li L6, suggesting that consumer interest in EREVs is genuine and substantial.

By referencing a competitor’s achievement, Lei Jun aimed to address skepticism about Xiaomi’s timing in launching EREV models. The move signals that Xiaomi sees a clear market opportunity in this hybrid technology, which combines an electric motor with a small gasoline engine for extended driving range.

The endorsement comes amid growing competition in China’s new energy vehicle sector, where companies are racing to capture consumer preference with diverse powertrain options. Xiaomi’s focus on EREVs reflects a broader industry trend, as more automakers recognize the benefits of offering flexible solutions that ease range anxiety.