Rivian's R3 Crossover to Undercut R2 on Price, R4 Aiming Even Lower

Rivian is mapping out a multi-tiered electric lineup, and the company’s leadership says the pricing will step down with each new model. CEO RJ Scaringe confirmed that the R3 crossover will land at a “materially” lower price point than the R2, with a follow-up R4 model dropping the entry point even further.

No specific figures were shared, but the direction is clear: Rivian intends to progressively move its vehicle family toward the mass-market segment after the R2 makes its debut. The R3 and R4 are positioned as the next rungs on that ladder, each designed to open the brand to a broader pool of buyers.

The comments offer the clearest signal yet that Rivian sees its future growth in volume-friendly price brackets rather than premium-only territory. By spacing its models across descending price tiers, the automaker is betting it can scale production and capture shoppers who currently find its vehicles out of reach.