VW's €20,000 Electric City Car Could Be Named ID. Up

Volkswagen’s upcoming affordable electric small car, slated for a 2027 launch with a target starting price of around €20,000, may have finally secured its official name. Spanish media reports suggest that the model will be called the ID. Up, a nod to the classic Up city car, rather than the previously rumored ID.1. The name reportedly has already been finalized internally.

While Volkswagen has not yet officially confirmed the name, the ID. Up would fit neatly into the brand’s electric lineup, bridging the gap between the smaller ID. Every1 concept and the larger ID.3. The choice of ‘Up’ harkens back to the popular gasoline-powered city car that ceased production a few years ago, suggesting a modern and nostalgic connection for European buyers.

The ID. Up is expected to be a key player in VW’s strategy to democratize electric mobility, offering a practical, urban-friendly EV at an accessible price point. With production reportedly planned for the brand’s Spanish plant in Landaben, near Pamplona, the model is poised to compete directly with other upcoming budget EVs like the Renault Twingo and Citroën ë-C3.

As the electric vehicle market grows increasingly competitive, Volkswagen’s move to offer a compact, affordable EV under the ID. Up banner could significantly boost its market share in Europe’s small car segment. More details are anticipated as the launch date approaches, but the name alone signals a clear intent to make electric driving attainable for the masses.