Togg Unveils October Campaign: 711,000 TL Down, 33,000 TL Monthly Installments

Togg, Turkey’s national electric vehicle brand, has announced its October sales campaign for the T10X, offering a zero-kilometer model to customers who pay 711,000 Turkish liras upfront. The campaign also includes a financing option with monthly installments of 33,000 liras, making the electric SUV more accessible to a broader audience. The announcement comes as Togg continues to ramp up deliveries and expand its charging network across the country.

The campaign is part of Togg’s strategy to boost adoption of electric vehicles in Turkey, where the EV market is still nascent but growing rapidly. By lowering the upfront cost barrier, Togg aims to attract buyers who might otherwise consider traditional internal combustion engine vehicles. The T10X is produced at the Gemlik facility and features a range of up to 523 kilometers, depending on the battery option.

Industry analysts note that Togg’s pricing and financing offers are competitive, particularly given the current economic climate in Turkey. With inflation and currency fluctuations affecting purchasing power, flexible payment plans could be a decisive factor for many consumers. Togg’s move may also pressure other automakers to introduce similar incentives.

The campaign is available throughout October at Togg’s authorized dealers and online. Customers can configure their vehicle and apply for financing directly through the Togg app. Deliveries are expected to begin shortly after the campaign period, ensuring that buyers can enjoy their new electric SUV without lengthy delays.

As Togg expands its portfolio with new models, such as the T10F sedan, such campaigns are likely to become more frequent. The company aims to produce one million vehicles across five models by 2030, positioning itself as a key player in the global EV market. For now, the October offer provides a timely opportunity for Turkish consumers to join the electric mobility revolution.