Togg Prepares a New Model Priced Far Below Today's EVs, Launch Date Confirmed

Turkey’s homegrown electric vehicle maker Togg is preparing to expand its lineup with a new model that is expected to arrive with a strikingly lower price tag than the cars it sells today. According to reporting from t24.com.tr, the company has pointed to a figure roughly half of what its current vehicles cost, alongside a confirmed timeframe for the launch.

The announcement signals that Togg intends to broaden its reach beyond the relatively premium segment it currently serves, targeting buyers who have so far been priced out of the country’s EV market. Fewer details were shared about the technical specifications of the upcoming car, so it remains unclear which body style, battery size, or driving range the new entry will offer.

Togg has positioned itself as a flagship of Turkey’s ambition to build a domestic electric vehicle industry, and a more affordable model would mark a significant step toward mass adoption. The company has not yet published a full pricing breakdown or a complete product sheet, so those specifics will likely follow closer to the launch window.

For now, the key takeaway is a clearer sense of timing and a promise of much lower pricing. Buyers watching the Turkish EV market should treat the exact figures as provisional until Togg releases official details.