Mercedes-Benz to Build Electric GLC in Thailand as Second MB.EA Model

Mercedes-Benz is preparing to bring the battery-powered GLC to Thailand, with local assembly set to begin at the Thonburi Automotive Assembly Plant in Samut Prakan province. The facility, operated by the Thonburi Group, already handles the electric CLA and models from the EQS lineup, making the electric GLC the second MB.EA-based vehicle to roll off Thai production lines.

Built on the MB.EA-M platform for mid-size electric vehicles, the SUV carries an 85 kWh lithium-ion battery that is also assembled locally. Mercedes-Benz quotes a WLTP range exceeding 600 kilometres and average consumption of 15–16 kWh per 100 kilometres. The model also marks the Thai debut of the MB.OS operating system, paired with a 39-inch MBUX Hyperscreen spanning the dashboard.

A formal launch is planned for the Motor Expo 2026, with deliveries expected to start in early 2027. Pricing is anticipated to sit below THB 3.7 million (roughly €97,000). Mercedes-Benz Thailand President and CEO Christian Schell expects the GLC to replicate the momentum of the electric CLA, noting that the mid-size SUV segment is especially popular in the country.

The local rollout is part of a wider push by Mercedes-Benz in Thailand, which includes revised pricing for 11 existing models and a new customer-service programme called the FLEX Campaign.