Jim Farley's Playbook: How Ford's CEO Is Reshaping the Company and Tackling Quality

Ford CEO Jim Farley has spent his tenure pushing the automaker through a broad transformation, and quality improvement sits at the center of that effort. According to USA Today, Farley is reworking how the company operates, with a clear focus on fixing the defects and recalls that have weighed on Ford’s reputation.

The changes touch the way Ford designs and builds its vehicles, as leadership looks to catch problems earlier rather than after they reach customers. For Farley, better quality is not just an engineering goal — it is a pillar of the company’s wider strategy as it balances traditional models with newer electric offerings.

Running a legacy automaker through this kind of overhaul is no small task. Farley’s approach signals that Ford intends to compete on dependability as much as on product lineup, a shift that will be measured over the coming model cycles.