Hubject CEO: 'The Real Bottleneck Is Siloed Thinking'

Ahead of icnc26, Hubject CEO Christian Hahn shared his perspective on the state of the charging ecosystem. He argues that while technology has advanced, the industry’s biggest hurdle is not hardware or software, but a mindset problem. ‘The bottleneck is siloed thinking,’ he said, emphasizing that interoperability is still more a goal than a reality across many markets.

Hahn discussed the potential for smart charging, Plug&Charge, and bidirectional charging to finally scale. He believes these features depend less on technical feasibility and more on cross-industry collaboration, clearer standards, and a shared vision. The CEO also highlighted the unique charging requirements of electric trucks, which demand high-power infrastructure and more complex logistics.

For V2G, Hahn pointed to the need for a solid business case. Without clear revenue streams, utilities and fleet operators are unlikely to embrace bidirectional charging at scale. He calls for policy support and aligned incentives to move the sector forward.

In summary, Hahn’s message is clear: the future of e-mobility relies on breaking down silos and fostering open ecosystems. Only through collaboration can the charging infrastructure truly evolve to meet the needs of all electric vehicles.