Geely Brand Sets Up Shop in Canada, First Models Due in 2027

Geely is planting its flag in North America. The company’s namesake brand has confirmed it will begin selling vehicles in Canada, with the first models scheduled to arrive in 2027.

Work is already underway. According to the automaker, it has started building local operations and assembling a retail and service network ahead of a commercial launch next year. Geely has not yet revealed which vehicles it will bring, what powertrains they will use, or how much they will cost — those details will be shared as launch preparations move forward.

Bryan Wu, managing director of Geely Auto Canada, framed the move as a long-term commitment rather than a quick market test. He said Canada is an important step in the brand’s international growth, and that the company intends to build customer support through local partnerships. Geely added that it is working with experienced partners who know the Canadian market and can stand behind customers throughout their ownership experience.

The announcement applies specifically to the main Geely brand, not the wider Geely Auto Group, which also houses Zeekr and Lynk & Co. Across all of its marques, the group says its vehicles are on the road in more than 100 countries and regions.

Canada has become a far more welcoming market for Chinese EVs this year. In January, Ottawa and Beijing agreed to allow up to 49,000 China-built electric vehicles into the country annually at the most-favored-nation tariff rate of 6.1%. Before that, Canada had layered a 100% surcharge on Chinese-made EVs starting in October 2024, on top of the existing 6.1% duty, which made exporting there prohibitively expensive. The policy reversal has triggered a wave of interest from Chinese automakers. Lotus, which sits under the broader Geely Holding Group umbrella, shipped its first batch of 18 Eletre vehicles to Canada in May. Dongfeng Motor has also been pursuing local certification, with its distributor indicating two models could arrive in 2027.

For Geely, overseas sales have become a critical counterweight to a soft domestic market. The company exported 797,670 vehicles in the first nine months of the year, a 169% jump from a year earlier, while its China sales dropped 23.28% to 1,437,811 units over the same period. Total group sales edged up 3.01% to 2,235,481 vehicles, with the main Geely brand including Geely Galaxy slipping 1.91% to 1,750,960 units. Canada now looks like the next frontier in that push abroad.