Ford Teases a $25K Crossover—But It's Not the EV We Hoped For

Ford is preparing to shake up its lineup with a new crossover SUV set to become its most affordable vehicle, with a starting price near $25,000. Dealers who got a sneak peek at the model report that it will not ride on the company’s Universal EV platform, signaling a different strategy for this budget-friendly entry.

While details remain scarce, the move underscores Ford’s push to fill a gap in its market for cost-conscious buyers. The decision to skip the EV platform suggests the new crossover may rely on traditional powertrains, at least initially.

This surprises some industry watchers who expected Ford to leverage its EV expertise for a low-cost electric model. Instead, the company appears to be hedging its bets, offering an affordable conventional option amid slowing EV demand.