Ford Sets Ambitious Target: 100,000 Fathom EV Trucks in Year One

Ford is aiming high with its next electric vehicle. The automaker has announced a goal of selling 100,000 units of its upcoming Fathom electric truck within its first year on the market. Hitting that number would place the Fathom among America’s top-selling EVs and make it the best-selling electric vehicle from a brand other than Tesla.

Positioned in the roughly $30,000 price range, the Fathom is meant to appeal to buyers who want a capable truck without a premium price tag. Ford’s sales ambition reflects both confidence in the model and the growing demand for affordable electric options in the pickup segment.

If the company reaches its target, the Fathom could reshape the competitive landscape of the US EV market, challenging both established players and newer entrants in the truck space.