Bigger Charging Hubs Beat High-Power Units: Kempower Data Reveals What Drivers Really Want

New data from charging equipment maker Kempower suggests that when it comes to public electric vehicle charging stations, the number of available plugs matters more than raw power output. The company analyzed usage patterns across its North American network and found that locations with more connectors see significantly higher utilization rates than those relying on a few ultra-fast chargers. This insight challenges the assumption that speed alone drives EV adoption. Instead, it points to a simpler truth: drivers value availability and convenience over maximum charge rates. Kempower notes that expanding a site from, say, two to six stalls can boost daily energy delivery far beyond what a single 350 kW unit could achieve. For operators, this means investing in more moderate-power chargers distributed across more stalls may offer better returns and customer satisfaction. The findings could influence how utilities, businesses, and governments plan future charging infrastructure, especially in underserved areas where waiting times deter potential EV buyers. As the industry matures, the focus may shift from Marques milestones to practical, everyday usability.