UBS Lifts GM Price Target, Citing Digital Services Momentum

UBS has raised its price target on General Motors, pointing to the automaker’s expanding digital services business as a key factor behind the move. The update reflects the bank’s view that GM’s software and subscription offerings are becoming a more meaningful part of its financial profile.

The revised target follows GM’s recent emphasis on connected vehicle features and recurring revenue streams, which the company has highlighted in its investor communications. UBS’s note suggests these initiatives are gaining traction and could support earnings over time.

The adjustment is one of several analyst updates on GM in recent months, as Wall Street weighs the company’s traditional vehicle operations against its newer technology-driven businesses.