Turkey's Next Domestic Car: HABAŞ Bets €1 Billion on a New EV

Turkey could soon have a second homegrown automaker. HABAŞ, an industrial group with roots in energy and heavy manufacturing, is preparing to invest roughly €1 billion to launch its own vehicle brand — a move that follows Togg’s path into the country’s emerging electric car scene.

The plan is reportedly centered on building electric models rather than combustion cars, which would put HABAŞ in the same arena as Togg, Turkey’s first domestically developed EV maker. Details on model names, production timelines or factory locations have not been disclosed in the source report.

For Turkey, a second domestic carmaker would be significant. Togg was launched with state backing and broad public attention, and its arrival reshaped how the country talks about automotive production. HABAŞ entering the space would suggest private industrial capital sees a long-term future in electric vehicles built at home.

The €1 billion figure signals serious intent, though the company will face the same challenges as any new entrant: developing competitive battery technology, building a charging and service network, and convincing buyers to choose an unfamiliar badge over established brands.