PARKIT and Toyota TRD Turn the Camp Chair Into a Rolling Cooler

PARKIT Co. has teamed up with Toyota Racing Development to put a TRD badge on one of the more unusual pieces of outdoor gear to carry a carmaker’s logo. The PARKIT x Toyota TRD Voyager is a folding camp chair that hides an insulated cooler in its frame and wears padded backpack straps so you can haul it to a trailhead without a free hand. It is priced at $224.99 and sold directly through PARKIT’s online store, with a matching TRD version of the company’s reclining Eclipse chair alongside it.

The Voyager itself has a story that predates the collaboration. PARKIT was started in 2020 by Steven Wilcox and his wife Lauren, inspired partly by an old 1950s lawn chair Wilcox picked up at a garage sale in Newport Beach and partly by a camping trip on which a friend’s cheap chair gave out. An early prototype married a vintage-style lawn chair to a duffel bag and a golf-bag strap. An engineering team in Salt Lake City refined the concept, a provisional patent followed in late 2019, and a Kickstarter campaign launched in May 2020 raised $479,291 from 2,080 backers against a $25,000 goal. The first production run of 3,500 chairs reached backers roughly a year later, and US Patent 11,259,639 was issued in March 2022 to protect the chair-and-container design.

Underneath the TRD graphics, the hardware is the standard Voyager. The frame is aerospace-grade aluminum with stainless-steel fasteners, the seating surface is woven polyester webbing, and the armrests are finished in a faux-teak look. PARKIT lists a 12-pound weight with the cooler empty, a 16-inch seat height, and a 350-pound load rating. The detachable cooler swallows fifteen 12-ounce cans, and the company says it holds ice for more than eight hours. A cup holder clamps to the front frame joint and can be moved to either side for left- or right-handed users.

The TRD edition leans into the places Toyota trucks tend to end up: campsites, fishing access points, and trailheads. It also reflects how quickly PARKIT has grown beyond its crowdfunding roots. The company closed 2024 with about $4 million in revenue and 75 wholesale accounts, with REI, Dick’s Sporting Goods, and Scheels carrying its chairs. Custom branded runs for names such as Pacifico, Corona, and Volkswagen have become its second-largest revenue channel, and by late 2025 PARKIT said it had shipped more than 75,000 chairs. For Toyota owners, the TRD Voyager is less about lap times and more about having a cold drink waiting when the tailgate finally drops.