Norway's EV Surge Continues: Tesla Model Y Claims a Quarter of September Sales

Norway’s transition to electric mobility reached another milestone in September, with battery-electric vehicles accounting for 98.8 percent of all new passenger car registrations. Out of 18,733 new cars hitting Norwegian roads last month, 18,511 were pure EVs, while diesel, petrol, and hybrid options combined for just a few hundred units. This near-total electrification follows a strong recovery in the market, which saw a 31 percent year-on-year increase in overall registrations.

The Tesla Model Y remained the dominant force, with 4,810 new registrations—capturing a 25.68 percent market share. While Tesla led the brand rankings for the first time since June, its market share dipped from 33.7 percent a year ago, suggesting a more competitive landscape. Volvo’s EX30 followed in second place with 576 units, narrowly ahead of the Mercedes-Benz GLC and Toyota bZ4X. Chinese automakers made their presence felt, with BYD’s EVO 4×4 entering the top ten and the Sealion 7 and XPeng G9 appearing in the top twenty.

Looking at Norway’s total vehicle fleet, electric cars now represent 35.3 percent of all passenger cars—surpassing diesel at 29.4 percent and petrol at 22.9 percent. This shift underscores the country’s long-term commitment to zero-emission transport, with competition increasingly centered on price, range, and delivery times rather than powertrain type.