Huawei-Backed Shangjie Opens Pre-Sales for Z7 and Z7T, Targeting Xiaomi's Turf

Shangjie, the automotive brand under Huawei’s umbrella, has officially kicked off pre-sales for its two latest models, the Z7 and Z7T. The move positions the company squarely against Xiaomi’s recently refreshed SU7 lineup, with pricing that undercuts its rival by a razor-thin margin of just 100 yuan.

This aggressive pricing strategy underscores the intensifying competition in China’s electric vehicle market, where tech giants are increasingly flexing their muscles. Shangjie’s pre-sale launch is not just about numbers; it signals a broader push to capture customers who are weighing cutting-edge features against cost.

While detailed specifications remain under wraps, the Z7 and Z7T are expected to carry Huawei’s advanced autonomous driving and smart cockpit technologies, giving them a distinct edge in the software-driven EV race. The slim price difference is a clear message: Shangjie is ready to battle for every single buyer.

As pre-sales unfold, industry watchers will be keen to see whether these models can convert initial buzz into lasting market share. For now, the opening salvo has set the stage for a compelling showdown in the months ahead.