Geely Sets Sights on Canada, Confirms 2027 Sales Launch

Geely has confirmed it will start selling vehicles in Canada in 2027, marking one of the most significant moves yet by a Chinese automaker into a North American market. The company has established a new unit, Geely Auto Canada, and is already recruiting dealer and service partners ahead of the launch. Specific models, pricing and retail locations have yet to be announced, though Geely has indicated that further details will be shared through a dedicated Canadian website in the months ahead.

The timing reflects a broader opening in Canadian trade policy. Ottawa agreed in January 2026 to allow a quota of China-built electric vehicles into the country at a reduced tariff, easing a 100% surtax that had been imposed in 2024. That policy shift has effectively created a pathway for Chinese EV makers that had previously found the Canadian market closed to them. For Geely, the change arrives at a moment when it has the production scale to act on it.

Geely’s parent group reported global sales of more than 3.02 million vehicles in 2025, with nearly 1.69 million of those being electrified models. That electrified segment is precisely where Canadian policy has loosened, giving the company a clearer route into a market where it currently has no brand presence or sales history. Geely vehicles are already sold in over 100 markets worldwide, but the company acknowledges that building consumer trust in Canada will be a different kind of challenge.

Bryan Wu, Managing Director of Geely Auto Canada, framed the entry as a long-term commitment in a statement accompanying the announcement. He said Canada represents an important next step in the company’s international growth and that Geely is entering with a long-term commitment, bringing global technology and engineering capabilities to Canadian drivers while building local partnerships and customer support. Wu also noted that trust is earned over time and that the company is committed to earning it in Canada.

The announcement comes as Chinese automakers move quickly to capitalise on Ottawa’s softer stance toward China-built electric vehicles. Geely’s arrival will be closely watched as a test case for how Chinese EV brands fare in a North American market outside of Mexico, particularly given the absence of an existing dealer network, brand recognition or service infrastructure.