Ford CEO Jim Farley Takes His Personal Honda to Laguna Seca

Ford CEO Jim Farley made an appearance at the legendary Laguna Seca circuit, but he didn’t arrive in one of the Blue Oval’s own performance machines. Instead, the executive showed up with a Honda that belongs to him personally.

The moment is a noteworthy one for a chief executive whose company is betting heavily on performance vehicles, from the Mustang to the Bronco Raptor. Seeing the head of Ford behind the wheel of a rival brand’s car is a reminder that industry leaders are enthusiasts first, and their garages are not always filled exclusively with the products they sell.

Laguna Seca, with its famous Corkscrew corner, is a bucket-list destination for drivers of all stripes. Farley’s visit underscores just how deeply the automotive world’s top decision-makers are tied into car culture beyond the boardroom.

Ford has not commented on the outing, and the appearance carries no product or business implications. It is simply a car guy enjoying a car that happens to wear a different badge.