Ford Begins Taking Fathom Preorder Invites Ahead of $30,000 EV Pickup Launch

Ford is giving early adopters a way to get in line for its next electric truck. The automaker has opened a preorder invite list for the Fathom, an all-new battery-electric pickup that will carry a starting price of $28,350 for the base standard-range version. Add the $1,595 destination charge and the truck still lands below the $30,000 threshold — roughly half the entry point of the F-150 Lightning, Ford’s inaugural electric pickup effort.

Actual preorders won’t begin until early 2027, but the invite signup lets shoppers register their interest now and receive updates as launch details firm up. The Fathom is the debut model built on Ford’s new Universal Electric Vehicle platform, which the company positions as a clean-sheet leap beyond its first-generation EVs. Several core specifications remain under wraps, including driving range and towing capacity.

What Ford has shared so far sketches a practical midsize package. The cabin is said to offer more passenger space than a Toyota RAV4, before counting the front trunk or bed. Ford also claims the Fathom’s five-year ownership costs will undercut those of a three-year-old used Tesla Model Y. Inside, a large touchscreen anchors the dash, and the truck will be the company’s first vehicle with Apple Maps natively built into its navigation system. Apple CarPlay, Android Auto, a Digital Key and remote control through the Ford app round out the standard tech roster.

Mechanically, the Fathom relies on lithium iron phosphate batteries. The chemistry avoids cobalt and nickel, helping trim both cost and weight while freeing up interior volume. The pack is integrated as the vehicle floor, a layout that lowers the center of gravity — benefiting handling and cabin quietness. Every trim will support BlueCruise hands-free highway driving and bidirectional charging. Ford is targeting a 0-60 mph sprint on par with a Mustang EcoBoost, crediting instant torque and chassis tuning.

Ford calls the Fathom a midsize four-door electric pickup, though prototypes spotted testing have appeared closer to Maverick dimensions. Test mules have also been seen at Tesla Superchargers, confirming an NACS charge port. Production is slated for the three-million-square-foot Louisville Assembly Plant starting in 2027, with deliveries following later that year. CEO Jim Farley has acknowledged the difficulty of launching at scale, on cost and on schedule, while a Ford spokesperson reaffirmed the 2027 timeline remains unchanged.