Ather Energy Bets on New Brand Konarc to Drive Electric Scooter Sales, Eyes More Local Battery Cell Sourcing

Indian electric scooter maker Ather Energy is preparing to expand its sales volume through a new brand called Konarc, according to a report by ET Auto. The company sees this move as a way to reach more customers in the growing electric two-wheeler market.

In addition to the new brand, Ather is looking to increase the localisation of battery cells. This effort would reduce dependence on imported components and could lower costs over time. The report did not provide specific timelines or production targets.

The push comes as electric scooter demand in India continues to rise, with several manufacturers competing for market share. Ather’s plan to localise battery cells aligns with broader industry trends toward building more resilient supply chains.

Further details about the Konarc brand, including vehicle specifications or launch dates, have not been disclosed. Ather has not commented publicly on the report.