Acura Maps Out Three New SUVs Starting 2028, With Hybrids at the Core

Acura has laid out an ambitious product roadmap to its US dealer network, confirming plans to push into three SUV segments where it currently has no presence. The expansion kicks off in early 2028 with an adventure-oriented model, followed by a fourth-generation RDX Hybrid and an eight-passenger flagship that will become the largest vehicle the brand has ever built.

The RDX Hybrid carries particular significance, as it will be the first Acura to adopt the company’s two-motor hybrid system. Meanwhile, the new eight-seater will slot above the existing seven-passenger MDX, a positioning that reflects the premium market’s growing appetite for larger family haulers. Acura is also developing a V6 hybrid powertrain for D-segment models, which the brand says will deliver sportier driving dynamics and improved towing capability. Hybrid technology appears in two of the four announcements, underscoring how central electrified powertrains have become to Acura’s forward strategy.

At the entry end of the lineup, the ADX and Integra will continue to serve as the gateway models that pull new customers into the fold. The thinking behind the plan is straightforward: by filling gaps in its SUV range, Acura hopes to build a ladder that keeps buyers within the brand as their needs and budgets evolve. Moving shoppers from an affordable entry model into a larger, more premium vehicle — and eventually into the eight-passenger range-topper — gives the marque a chance to retain customers for life rather than losing them at each stage of ownership.

There is recent momentum to support the approach. Acura’s US volumes climbed 4.4% year on year across the first nine months of 2026, with the MDX posting growth of more than 25%. Both the ADX and Integra lead their respective segments in retail sales, and all three nameplates have been refreshed for the 2027 model year. Those figures give the brand a solid base from which to launch into unfamiliar territory.

American Honda President and CEO Eiji Fujimura indicated the company also intends to shorten the time it takes to bring products to market. Gary Robinson, Vice President of Auto Strategy at American Honda, framed the strategy as a dual effort: pursuing the market’s most popular segments while defending Acura’s leading position in gateway segments through the Integra and ADX. The goal, he said, is to solidify a strong and sustainable future for the brand.